Posting at the wrong time is like giving a great talk in an empty room. Here's exactly when your audience is online, scrolling, and ready to engage — backed by data from 2M+ posts.
Tuesday through Thursday, between 8am and 9am in your audience's timezone, consistently produces the highest reach and engagement across all industries. This is the golden window.
Every cell shows relative engagement potential. Darker = better reach.
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 6–7am | Low | ↑ | ↑ | ↑ | Low | — | — |
| 7–8am | ↑ | Hot | Hot | Good | ↑ | Low | — |
| 8–9am | Good | 🔥 | 🔥 | 🔥 | Good | Low | — |
| 9–10am | Good | Hot | Hot | Hot | Good | Low | — |
| 10–11am | ↑ | Good | Good | Good | ↑ | Low | Low |
| 11am–12 | ↑ | Good | Good | ↑ | ↑ | Low | Low |
| 12–1pm | Good | Hot | Hot | Hot | Good | Low | Low |
| 1–2pm | ↑ | Good | Good | Good | ↑ | Low | Low |
| 2–5pm | Low | ↑ | ↑ | ↑ | Low | — | — |
| 5–6pm | ↑ | Good | ↑ | ↑ | ↑ | — | — |
| 6pm+ | — | Low | Low | Low | — | — | — |
The best windows for each day of the week.
Monday is decent but engagement ramps up through the week. Good for "set the tone" content like weekly goals or insights.
Tuesday consistently delivers the highest reach. If you only post once a week, post on Tuesday morning. Save your best content for this slot.
Matches Tuesday's performance closely. Great for carousels and longer-form posts that deserve extra eyeballs.
Still strong. Slightly lower than Tue/Wed but well above the weekend. Good for opinion posts, hot takes, and industry news.
Friday mornings are fine. Friday afternoons are a wasteland — engagement drops sharply after noon as people mentally clock out for the weekend.
LinkedIn is a professional network. Weekends see far less active browsing. Unless you have a very engaged audience, save your posts for Monday.
Different audiences scroll at different times. Find yours.
General data is a starting point. Your audience's habits are what matter.
Go to your profile → Analytics → Post impressions. Sort by time of day and look for patterns over your last 20+ posts. Your data beats any general guide.
If most of your connections are in the US but you're in Europe, post in the evening your time — which is morning for them. Audience timezone beats your own.
Post similar content at different times for 4 weeks. Track impressions and comments — not just likes. Comments are the real signal of the right timing.
Writing your post at 11pm and scheduling it for 8am Tuesday is better than posting it live at 11pm. Batch content creation and schedule for peak windows.
Look at posts from top creators in your niche. When do they post? When do they get the most comments? This is a shortcut to finding your audience's habits.
Timing alone won't save a post you abandon. The algorithm's first-hour window means you must engage with early comments. Post when you can be present.
Bookmark this. Use it every week.
PostPlank's scheduler lets you write your posts anytime and automatically publishes them at the highest-engagement windows — for your specific audience.